If Microsoft had invented the iPod, it would have been called the Microsoft I-pod Pro 2005 Human Ear Professional Edition. The cult-hit video that makes that assertion may have been a joke, but it rings true. And when word emerged that the video was a self-parody produced within Microsoft, the point was even clearer: The world's largest software developer just isn't very good at naming stuff.
Some Microsoft names sound clunky; some are confusing; some are undignified or overambitious. More than any other company in technology, the Redmond powerhouse loves to change product names--often replacing one lackluster label with an equally uninspired one. Microsoft has also been known to mess up some names that are actually perfectly good, such as Windows and Word, by needlessly tampering with them.
Herewith, in chronological order, are ten Microsoft names that could have been a lot better, together with some semiconstructive advice on monikers that would have more euphonious and/or more accurate. I also selected six not-quite-as-bad runners-up.