Maybe you noticed already, but in the latest installment of Microsoft's "Laptop Hunters" ad campaign, 11-year-old Jackson and his mother, Lisa, pick a 16-inch Sony Vaio notebook that's game-friendly and has something no Apple MacBook is offering: Blu-ray. When mother and son learn the Sony laptop has the feature, they practically give each other high fives, exclaiming in unison, "Blu-ray!"