The Members Forum

Members Login
Username 
 
Password 
    Remember Me  
The Member's Forum -> General Topics -> Microsoft launches new pre-Windows 7 anti-Linux offensive
Post Info TOPIC: Microsoft launches new pre-Windows 7 anti-Linux offensive
barney


Administrator / Manager

Status: Offline
Posts: 2499
Date:
Microsoft launches new pre-Windows 7 anti-Linux offensive
Permalink   


Microsoft has confirmed it developed materials that portray Linux as unsuitable for consumer use, and distributed these to retail sales staff around the United States.

Among its claims the sales materials asserts that Windows scores a “many” for compatibility with cameras, iPod and MP3 players, as well as for printers and scanners. Linux is rated as “few.”

The brochure scores Windows as having “extensive” software compatibility and Linux as being “limited.”

The materials give a big tick to Windows as having “authorised support,” “video chat on all major IM networks,” and being able to play “the games your customers want (e.g. World of Warcraft).”

By contrast, a red stop sign adorns the Linux columns for each.

Under the category “Window Live Essentials (e.g. Messenger, Mail, Photo Gallery)” the Windows column notes the product is a free download but is not supported under Linux.

Additional materials claim that Windows is “familiar and easy to use” and is “what most customers want.” As you might guess, Linux gets the stop sign for these categories.

Microsoft launches new pre-Windows 7 anti-Linux offensive

__________________

http://www.mycomputerplayground.com
http://www.digitaldrama.net
http://www.thisrules.net
Vindicated


Administrator / Manager

Status: Offline
Posts: 2410
Date:
Permalink   

Who pays any attention to advertising anyway????
nononono



__________________

Vindicated th_Worm.gif
NicKnayme


Manager

Status: Offline
Posts: 1130
Date:
Permalink   

We all know what marketing is...Linux will be and has been a growing weight on Microsoft's back.
Linux also makes it possible to recycle old PCs cheaply for individuals that can't afford new.

Alan

__________________

Where's the money, Lebowski?toilet gif
Vindicated


Administrator / Manager

Status: Offline
Posts: 2410
Date:
Permalink   

NicKnayme wrote:

We all know what marketing is...


 You're right, Alan -- I'd as soon believe a marketing type as I would a politician-- (from either side of the aisle!)



__________________

Vindicated th_Worm.gif
barney


Administrator / Manager

Status: Offline
Posts: 2499
Date:
Permalink   

The expression used these days is: FUD

Fear, Uncertainty, and Doubt (FUD) is a tactic of rhetoric and fallacy used in sales, marketing, public relations, politics and propaganda. FUD is generally a strategic attempt to influence public perception by disseminating negative information designed to undermine the credibility of their beliefs. An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor's product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival. FUD techniques may be crude and simple. Alternatively they may be very subtle, employing an indirect approach.

FUD



-- Edited by barney on Saturday 3rd of October 2009 11:04:57 AM

__________________

http://www.mycomputerplayground.com
http://www.digitaldrama.net
http://www.thisrules.net
Page 1 of 1  sorted by
 
Quick Reply

Please log in to post quick replies.
The Member's Forum -> General Topics -> Microsoft launches new pre-Windows 7 anti-Linux offensive
Tweet this page Post to Digg Post to Del.icio.us


Create your own FREE Forum
Report Abuse 		Powered by ActiveBoard