Apple has been dealt a severe blow having been told that it no longer has a monopoly on the letter "i" as part of the name for its products.
A trademarks tribunal has knocked back Apple's bid to stop a small company from trademarking the name DOPi for use on its laptop bags and cases for Apple products.
Apple argued that the DOPi name - which is iPod spelt backwards - was too similar to its own popular portable music player, which has sold in excess of 100 million units worldwide.