When you hear a politician, a lobbying group, or a corporate executive yammering on about leaving the free market alone, don’t fall for it. Many businesses today are built around finding that industry -- or that particular anomaly within an industry -- where market forces simply don't apply. Then, they exploit the heck out of it for big profits. Late fees on credit cards, for example -- who shops around for those? Or hotel safe fees that get automatically tacked onto your bill. Call this the "un-free market" at work.