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Post Info TOPIC: For $2 a Star, an Online Retailer Gets 5-Star Product Reviews
NicKnayme


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For $2 a Star, an Online Retailer Gets 5-Star Product Reviews
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Fake reviews are drawing the attention of regulators. They have cracked down on a few firms for deceitful hyping and suspect these are far from isolated instances. “Advertising disguised as editorial is an old problem, but it’s now presenting itself in different ways,” said Mary K. Engle, the Federal Trade Commission’s associate director for advertising practices. “We’re very concerned.”

Article HERE!



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