Just when Blu-ray thought it had clear sailing, a tempest has risen in the East: China Blue Hi-definition Disk (CBHD). Toshiba has licensed its HD DVD to them and it will be the unit world leader in HD optical technology in just 12 months.
Why? The Times Online reports that the CBHD players are outselling Blu-ray in China by 3-1 and the CBHD disks cost a quarter of Blu-ray.
Blu-ray, we hardly knew ye What happened to Blu-ray’s dominance? Blu-ray’s dominance.
Conceived by Sony at a time when few thought upscaling would succeed, the idea was that HDTVs would require HD content on optical media. Reliving the glory days of DVD adoption they forecast tens of billions in revenue from players and disks, enormous licensing fees and consumer-proof DRM.