Over the last week, through my usual television program viewing, I have noticed two episodes from two television series’ which include subtle advertisements for Windows 7, Internet Explorer 8 and Bing as a part of the storyline.
What interested me was the shift from ordinary scheduled commercials to in-program plugs - shameless plugs, that is - because Microsoft has now hit two of my favorite television series’ in the same week. Frankly, I quite like watching these shows as pure, proper, non-academic downtime but the illusion is just shattered now. Shattered.