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Post Info TOPIC: Windows Phone 7: Why it's failing


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Windows Phone 7: Why it's failing
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With the “Nodo” WP7 update fiasco finally reaching its unceremonious and unhappy conclusion, it’s hard to be optimistic about Microsoft’s stake in the smartphone market. The expectation was that after a few months of intense marketing and time for users to get used to the differences and advantages that WP7 brings to the table, sales would steadily increase to make WP7 the third major player in the mobile world. It shouldn’t necessarily be called “Nodo –gate,” but the PR nightmare that this update has become is not going to bode well for phone sales. This comes after Microsoft market share already dropped 1.7% in three months from October 2010 to January 2011, according to Comscore.

 Watching Microsoft flounder about on the release of the first update to its preeminent mobile software is an uncomfortable experience. WP7 is do-or-die for the company that had been attempting to beat out Android and iOS with a significantly subpar Windows Mobile 6.5 OS. It’s do-or-die, and it’s late. Microsoft entered the market when Google and Apple already had entrenched user bases and established carrier agreements and sales figures. If you’re going to risk your whole mobile strategy on a late to the market OS, it has to be good the first time, and if you need to issue an update, it better be as smooth as butter.

First adopters don’t have a lot of patience when there are other, sometimes arguably better options in the iOS and Android world. At least with Android, it’s no secret that your carrier update is going to take a long time. Consumers have taken this with a grain of salt to begin with, and Google doesn’t keep this strategy a secret. Fragmentation issues have plagued them from the beginning, and this is but a symptom. Microsoft, on the other hand, went out of their way to make sure that every handset shipping with WP7 has very specific hardware requirements and configurations. Issuing WP7 OS updates should not take this long, or be this awkwardly implemented.

Neowin has the details HERE!



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